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Obviously in times past we humans may not have had the choice of anything but brown: indigenous Americans probably wore buckskin accessorised with… buckskin; perhaps in a natty knee length deerskin skirt with a strip of wampum about the forehead and nothing much else. Perhaps that lack of choice is why for hundreds of years, brown has been avoided but now we do have a choice, many choices.

But why would one choose brown? Perhaps to match one’s eyes? Colour actually works at a very deep level in our subconscious so superficially, brown dresses and bridal accessories may be chosen to accentuate ones natural colouring, but it means more, so much more, so let me guide you through the psychology of colour.

For brides all shades of white or cream will be imbued with a hundred years or so of social memory; ever since Queen Victoria decided to wear white so that she could incorporate some lace she owned into her dress. But for long before that brides have been encouraged to stay ‘pure’ before their marriage and in the last century white has come to symbolise this. It was only in the nineteen sixties that this attitude began to change. White can also be the perfect background to dark hair or skin, and ivory or cream will add a seriousness that comes from associations with antiquity.

At the other extreme to gentle white is stern black, usually seen as the colour of authority which is why men have stuck with black business suits for generations. It is usually perceived as too ‘heavy’ for brides with too many immediate visual references to Dracula etc. Which is why perhaps it is de rigueur for Goth weddings.

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